When Libido Changes in Long-Term Relationships (And Why It’s Completely Normal) Let’s get one thing straight before we start. If your sex drive isn’t exactly what it was during the early,...
The Evolution of our Libido
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Inclusive Pleasure: Why There’s No One “Right” Way to Experience Intimacy
For a long time, intimacy was presented to us in very neat little boxes, with a dirty bow. This is what attraction looks like.This is what relationships should look like.This is what pleasure...
Stress, Sex & Your Nervous System: Why Desire Needs Safety
Let’s start with something most people don’t realise: Stress and arousal run on opposite nervous systems. Stress lives in your fight-or-flight system.Pleasure lives in your rest-and-receive system....
You’re Not Broken: What’s Normal in Women’s Intimate Wellness Anyway?
There’s a quiet pressure many women carry-the sense that something must be “wrong” with their bodies. Maybe it’s low libido, dryness, discomfort, or shame around pleasure. But here’s the truth: most...
Spilling the (Rooibos-Infused) Tea: How Liquid Gold Lube Was Born
What started as a side project turned into a sexual wellness movement. Okay, let’s spill the tea-Liquid Gold Lube was never meant to be a full-blown business. It all started with curiosity... and a...
The Thread That Unraveled the Blanket
When Liquid Gold first came to life, we weren’t building a brand, we were bottling a feeling. There was no grand strategy, no slick marketing playbook, and certainly no packaging brainstorms around...
Lube Beyond Pleasure: A Movement, Not Just a Product
When we think of lube, for many it can be a bit of an awkward thing, a product mostly associated with "S.E.X", wrapped up in a blanket of stigma and taboo. A product most of us try sneak into the...