Hello lube lover!
It feels like the perfect time to share a personal note, so here it goes… From the bottom of my heart, THANK YOU for your unwavering support.
For you, the OG supporter, here from the start and for you, the new cummer, fresh to the community, I am endlessly grateful for your presence – Because of you, I’m able to live my dream: to bring YOU pleasure and comfort through the lubes we’ve created.
To say the least, it’s been quite the journey. What kind of journey? A wild one and we still have a bloody long road ahead. But every challenge has only strengthened our vision.
When I founded Liquid Gold Lube, I had one mission: to create a lube that worked with the body’s natural ecosystem, not against it. It was essential to me that this product was proudly South African, made from the highest quality ingredients, and designed to empower you to care for your most sacred areas. Liquid Gold Lube is not another conventional lube, it’s about promoting sexual health, empowerment, comfort and pleasure.
Now, I’m no scientist (that’s why I partnered with one), AND this is my first product-based business. You could say I was naive (or delusional) enough to think that all I needed to do was create a quality product and boom, it’d be wanted by everyone… LOL. Little did I know about the challenges ahead — navigating stigmas around sexual wellness, the lack of sexual education, overcoming marketing barriers, and facing the complex reality of getting a product to market, especially one related to sexual health. It’s been bumpy, but I’ve learned so much about business and about myself. And I have a whole new appreciation for the businesses who have succeeded in getting their products to shelves across multiple stores.
Retail is like a boxing arena, but I keep getting back up no matter how many punches are thrown my way because of the WHY behind LGL! I am fighting for the right to bring more people, more pleasure. To connect them to their bodies, and to break down the barriers to sexual wellness.
It’s become apparent to me that Liquid Gold Lube is a tool, not just a product; it’s a movement. It’s about making sexual health a priority through empowering and educating people about it and encouraging an embrace of their pleasure without shame. Those of you who get that — you’re the heart of our Gold Member community. You’re helping us create a wetter, and ultimately better world.
Every bottle we create is hand-made with love, and trust me, we celebrate every single purchase, and will continue to because this teamwork is how we make ripples in the world. We’re building something special together, and with your support, we’re turning our dream into reality: making Liquid Gold Lube’s rooibos-infused magic accessible to people all over the world.
It’s with you in our corner, offering your deeply valued feedback – whether it’s what you love or what you’d like us to change, that we can continue to upgrade and alter our lubes so they suit your preference. We’re always listening, always learning, and always evolving when you share your experience with us – it’s the reason you get what you want and the reason we get to meet you there. Don’t hesitate to offer feedback because you think it won’t make a difference, it’s what makes the difference!
So, from the little lube company with a big dream, thank you for cumming along for the ride. Here’s to a future filled with wetter, better days, together.
With love and gratitude,
Nu